Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,171 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,168

Average Rent as Percentage of Gross Income

Median rent for 2018: $784

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $265,518
--Home Prepared Food $149,617
--Restaurant/Takeaway Food $115,901
Alcoholic Beverages $19,492
Housing $673,015
--Rent/Mortgage/Upkeep/Taxes $393,536
--Utilities $135,657
--Operations $51,102
--Supplies $25,024
--Furnishings $67,960
Apparel $62,428
--Men & Boys $13,961
--Women & Girls $25,287
--Children < 2 $263
--Footwear $13,171
Transportation $326,893
--New Vehicles $61,111
--Used Vehicles $69,804
--Fuel $70,594
--Insurance $32,663
--Public Transit $27,395
Healthcare $166,476
Entertainment $107,999
--Pets $22,127
--Toys $5,268
Personal Care Products $25,814
Books & Literature $3,688
Education $47,151
Tobacco Products $11,590
Miscellaneous $33,190
Retirement $63,219
Non-health Insurance $244,445
Total Expenditures $2,050,919

Selected Population Data

Period Geography Population
2014 Wichita Falls, TX Metro Area 151,202
2015 Wichita Falls, TX Metro Area 151,215
2016 Wichita Falls, TX Metro Area 151,265
2017 Wichita Falls, TX Metro Area 150,940
2018 Wichita Falls, TX Metro Area 150,994