Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

202 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,085

Average Rent as Percentage of Gross Income

Median rent for 2018: $743

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $11,871
--Home Prepared Food $6,689
--Restaurant/Takeaway Food $5,182
Alcoholic Beverages $871
Housing $30,090
--Rent/Mortgage/Upkeep/Taxes $17,594
--Utilities $6,065
--Operations $2,285
--Supplies $1,119
--Furnishings $3,038
Apparel $2,791
--Men & Boys $624
--Women & Girls $1,131
--Children < 2 $12
--Footwear $589
Transportation $14,615
--New Vehicles $2,732
--Used Vehicles $3,121
--Fuel $3,156
--Insurance $1,460
--Public Transit $1,225
Healthcare $7,443
Entertainment $4,828
--Pets $989
--Toys $236
Personal Care Products $1,154
Books & Literature $165
Education $2,108
Tobacco Products $518
Miscellaneous $1,484
Retirement $2,826
Non-health Insurance $10,929
Total Expenditures $91,694

Selected Population Data

Period Geography Population
2014 Willard city, Missouri 5,395
2015 Willard city, Missouri 5,429
2016 Willard city, Missouri 5,447
2017 Willard city, Missouri 5,426
2018 Willard city, Missouri 5,453