Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

50 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,457

Average Rent as Percentage of Gross Income

Median rent for 2018: $981

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $7,299
--Home Prepared Food $4,113
--Restaurant/Takeaway Food $3,186
Alcoholic Beverages $536
Housing $18,500
--Rent/Mortgage/Upkeep/Taxes $10,817
--Utilities $3,729
--Operations $1,405
--Supplies $688
--Furnishings $1,868
Apparel $1,716
--Men & Boys $384
--Women & Girls $695
--Children < 2 $7
--Footwear $362
Transportation $8,986
--New Vehicles $1,680
--Used Vehicles $1,919
--Fuel $1,940
--Insurance $898
--Public Transit $753
Healthcare $4,576
Entertainment $2,969
--Pets $608
--Toys $145
Personal Care Products $710
Books & Literature $101
Education $1,296
Tobacco Products $319
Miscellaneous $912
Retirement $1,738
Non-health Insurance $6,719
Total Expenditures $56,375

Selected Population Data

Period Geography Population
2014 Willits city, California 4,853
2015 Willits city, California 4,853
2016 Willits city, California 4,848
2017 Willits city, California 4,844
2018 Willits city, California 4,893