Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

196 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,471

Average Rent as Percentage of Gross Income

Median rent for 2018: $758

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $10,180
--Home Prepared Food $5,736
--Restaurant/Takeaway Food $4,444
Alcoholic Beverages $747
Housing $25,803
--Rent/Mortgage/Upkeep/Taxes $15,088
--Utilities $5,201
--Operations $1,959
--Supplies $959
--Furnishings $2,606
Apparel $2,393
--Men & Boys $535
--Women & Girls $970
--Children < 2 $10
--Footwear $505
Transportation $12,533
--New Vehicles $2,343
--Used Vehicles $2,676
--Fuel $2,707
--Insurance $1,252
--Public Transit $1,050
Healthcare $6,383
Entertainment $4,141
--Pets $848
--Toys $202
Personal Care Products $990
Books & Literature $141
Education $1,808
Tobacco Products $444
Miscellaneous $1,272
Retirement $2,424
Non-health Insurance $9,372
Total Expenditures $78,632

Selected Population Data

Period Geography Population
2014 Willows city, California 6,118
2015 Willows city, California 6,111
2016 Willows city, California 6,080
2017 Willows city, California 6,055
2018 Willows city, California 6,022