Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,688 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,453

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,003

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $324,907
--Home Prepared Food $183,082
--Restaurant/Takeaway Food $141,824
Alcoholic Beverages $23,852
Housing $823,548
--Rent/Mortgage/Upkeep/Taxes $481,558
--Utilities $165,999
--Operations $62,532
--Supplies $30,621
--Furnishings $83,161
Apparel $76,392
--Men & Boys $17,083
--Women & Girls $30,943
--Children < 2 $322
--Footwear $16,116
Transportation $400,009
--New Vehicles $74,780
--Used Vehicles $85,417
--Fuel $86,384
--Insurance $39,969
--Public Transit $33,522
Healthcare $203,711
Entertainment $132,155
--Pets $27,076
--Toys $6,447
Personal Care Products $31,588
Books & Literature $4,513
Education $57,697
Tobacco Products $14,182
Miscellaneous $40,613
Retirement $77,359
Non-health Insurance $299,120
Total Expenditures $2,509,646

Selected Population Data

Period Geography Population
2014 Winchester, VA-WV Metro Area 131,082
2015 Winchester, VA-WV Metro Area 132,050
2016 Winchester, VA-WV Metro Area 133,125
2017 Winchester, VA-WV Metro Area 134,712
2018 Winchester, VA-WV Metro Area 136,305