Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

497 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,471

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,011

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $57,459
--Home Prepared Food $32,378
--Restaurant/Takeaway Food $25,081
Alcoholic Beverages $4,218
Housing $145,643
--Rent/Mortgage/Upkeep/Taxes $85,163
--Utilities $29,357
--Operations $11,059
--Supplies $5,415
--Furnishings $14,707
Apparel $13,510
--Men & Boys $3,021
--Women & Girls $5,472
--Children < 2 $57
--Footwear $2,850
Transportation $70,741
--New Vehicles $13,225
--Used Vehicles $15,106
--Fuel $15,277
--Insurance $7,068
--Public Transit $5,928
Healthcare $36,026
Entertainment $23,371
--Pets $4,788
--Toys $1,140
Personal Care Products $5,586
Books & Literature $798
Education $10,204
Tobacco Products $2,508
Miscellaneous $7,182
Retirement $13,681
Non-health Insurance $52,899
Total Expenditures $443,828

Selected Population Data

Period Geography Population
2014 Winchester city, Virginia 27,031
2015 Winchester city, Virginia 27,168
2016 Winchester city, Virginia 27,349
2017 Winchester city, Virginia 27,516
2018 Winchester city, Virginia 27,789