Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

143 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $937

Average Rent as Percentage of Gross Income

Median rent for 2018: $578

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $23,674
--Home Prepared Food $13,340
--Restaurant/Takeaway Food $10,334
Alcoholic Beverages $1,738
Housing $60,008
--Rent/Mortgage/Upkeep/Taxes $35,089
--Utilities $12,096
--Operations $4,556
--Supplies $2,231
--Furnishings $6,059
Apparel $5,566
--Men & Boys $1,245
--Women & Girls $2,255
--Children < 2 $23
--Footwear $1,174
Transportation $29,147
--New Vehicles $5,449
--Used Vehicles $6,224
--Fuel $6,294
--Insurance $2,912
--Public Transit $2,443
Healthcare $14,843
Entertainment $9,629
--Pets $1,973
--Toys $470
Personal Care Products $2,302
Books & Literature $329
Education $4,204
Tobacco Products $1,033
Miscellaneous $2,959
Retirement $5,637
Non-health Insurance $21,795
Total Expenditures $182,865

Selected Population Data

Period Geography Population
2014 Winnebago County, Iowa 10,645
2015 Winnebago County, Iowa 10,614
2016 Winnebago County, Iowa 10,580
2017 Winnebago County, Iowa 10,545
2018 Winnebago County, Iowa 10,571