Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

347 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,138

Average Rent as Percentage of Gross Income

Median rent for 2018: $653

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $47,470
--Home Prepared Food $26,749
--Restaurant/Takeaway Food $20,721
Alcoholic Beverages $3,485
Housing $120,324
--Rent/Mortgage/Upkeep/Taxes $70,358
--Utilities $24,253
--Operations $9,136
--Supplies $4,474
--Furnishings $12,150
Apparel $11,161
--Men & Boys $2,496
--Women & Girls $4,521
--Children < 2 $47
--Footwear $2,355
Transportation $58,443
--New Vehicles $10,926
--Used Vehicles $12,480
--Fuel $12,621
--Insurance $5,840
--Public Transit $4,898
Healthcare $29,763
Entertainment $19,308
--Pets $3,956
--Toys $942
Personal Care Products $4,615
Books & Literature $659
Education $8,430
Tobacco Products $2,072
Miscellaneous $5,934
Retirement $11,302
Non-health Insurance $43,703
Total Expenditures $366,671

Selected Population Data

Period Geography Population
2014 Winona city, Minnesota 27,526
2015 Winona city, Minnesota 27,437
2016 Winona city, Minnesota 27,372
2017 Winona city, Minnesota 27,153
2018 Winona city, Minnesota 26,981