Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

7,110 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,156

Average Rent as Percentage of Gross Income

Median rent for 2018: $752

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,296,844
--Home Prepared Food $730,761
--Restaurant/Takeaway Food $566,083
Alcoholic Beverages $95,205
Housing $3,287,140
--Rent/Mortgage/Upkeep/Taxes $1,922,109
--Utilities $662,574
--Operations $249,591
--Supplies $122,222
--Furnishings $331,930
Apparel $304,913
--Men & Boys $68,187
--Women & Girls $123,509
--Children < 2 $1,287
--Footwear $64,328
Transportation $1,596,611
--New Vehicles $298,480
--Used Vehicles $340,936
--Fuel $344,796
--Insurance $159,532
--Public Transit $133,801
Healthcare $813,101
Entertainment $527,486
--Pets $108,070
--Toys $25,731
Personal Care Products $126,082
Books & Literature $18,012
Education $230,293
Tobacco Products $56,608
Miscellaneous $162,106
Retirement $308,772
Non-health Insurance $1,193,920
Total Expenditures $10,017,093

Selected Population Data

Period Geography Population
2014 Winston-Salem, NC Metro Area 648,045
2015 Winston-Salem, NC Metro Area 651,630
2016 Winston-Salem, NC Metro Area 654,589
2017 Winston-Salem, NC Metro Area 658,195
2018 Winston-Salem, NC Metro Area 661,798