Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,463 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,167

Average Rent as Percentage of Gross Income

Median rent for 2018: $782

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $424,041
--Home Prepared Food $238,944
--Restaurant/Takeaway Food $185,097
Alcoholic Beverages $31,130
Housing $1,074,825
--Rent/Mortgage/Upkeep/Taxes $628,489
--Utilities $216,648
--Operations $81,611
--Supplies $39,964
--Furnishings $108,534
Apparel $99,700
--Men & Boys $22,296
--Women & Girls $40,385
--Children < 2 $421
--Footwear $21,034
Transportation $522,058
--New Vehicles $97,597
--Used Vehicles $111,479
--Fuel $112,741
--Insurance $52,164
--Public Transit $43,750
Healthcare $265,867
Entertainment $172,477
--Pets $35,337
--Toys $8,414
Personal Care Products $41,226
Books & Literature $5,889
Education $75,301
Tobacco Products $18,510
Miscellaneous $53,005
Retirement $100,962
Non-health Insurance $390,387
Total Expenditures $3,275,378

Selected Population Data

Period Geography Population
2014 Winston-Salem city, North Carolina 234,469
2015 Winston-Salem city, North Carolina 236,642
2016 Winston-Salem city, North Carolina 238,474
2017 Winston-Salem city, North Carolina 240,193
2018 Winston-Salem city, North Carolina 242,125