Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

410 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,250

Average Rent as Percentage of Gross Income

Median rent for 2018: $939

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $65,477
--Home Prepared Food $36,896
--Restaurant/Takeaway Food $28,581
Alcoholic Beverages $4,807
Housing $165,966
--Rent/Mortgage/Upkeep/Taxes $97,046
--Utilities $33,453
--Operations $12,602
--Supplies $6,171
--Furnishings $16,759
Apparel $15,395
--Men & Boys $3,443
--Women & Girls $6,236
--Children < 2 $65
--Footwear $3,248
Transportation $80,612
--New Vehicles $15,070
--Used Vehicles $17,214
--Fuel $17,409
--Insurance $8,055
--Public Transit $6,756
Healthcare $41,053
Entertainment $26,632
--Pets $5,456
--Toys $1,299
Personal Care Products $6,366
Books & Literature $909
Education $11,627
Tobacco Products $2,858
Miscellaneous $8,185
Retirement $15,590
Non-health Insurance $60,280
Total Expenditures $505,757

Selected Population Data

Period Geography Population
2014 Winter Haven city, Florida 35,070
2015 Winter Haven city, Florida 35,835
2016 Winter Haven city, Florida 36,669
2017 Winter Haven city, Florida 38,663
2018 Winter Haven city, Florida 39,615