Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

159 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,903

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,377

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $20,765
--Home Prepared Food $11,701
--Restaurant/Takeaway Food $9,064
Alcoholic Beverages $1,524
Housing $52,635
--Rent/Mortgage/Upkeep/Taxes $30,777
--Utilities $10,609
--Operations $3,997
--Supplies $1,957
--Furnishings $5,315
Apparel $4,882
--Men & Boys $1,092
--Women & Girls $1,978
--Children < 2 $21
--Footwear $1,030
Transportation $25,565
--New Vehicles $4,779
--Used Vehicles $5,459
--Fuel $5,521
--Insurance $2,554
--Public Transit $2,142
Healthcare $13,020
Entertainment $8,446
--Pets $1,730
--Toys $412
Personal Care Products $2,019
Books & Literature $288
Education $3,688
Tobacco Products $906
Miscellaneous $2,596
Retirement $4,944
Non-health Insurance $19,117
Total Expenditures $160,397

Selected Population Data

Period Geography Population
2014 Winters city, California 6,843
2015 Winters city, California 6,927
2016 Winters city, California 6,974
2017 Winters city, California 7,059
2018 Winters city, California 7,132