Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

866 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,116

Average Rent as Percentage of Gross Income

Median rent for 2018: $696

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $173,803
--Home Prepared Food $97,937
--Restaurant/Takeaway Food $75,866
Alcoholic Beverages $12,759
Housing $440,543
--Rent/Mortgage/Upkeep/Taxes $257,601
--Utilities $88,798
--Operations $33,450
--Supplies $16,380
--Furnishings $44,485
Apparel $40,864
--Men & Boys $9,138
--Women & Girls $16,553
--Children < 2 $172
--Footwear $8,621
Transportation $213,978
--New Vehicles $40,002
--Used Vehicles $45,692
--Fuel $46,210
--Insurance $21,381
--Public Transit $17,932
Healthcare $108,972
Entertainment $70,694
--Pets $14,484
--Toys $3,448
Personal Care Products $16,898
Books & Literature $2,414
Education $30,864
Tobacco Products $7,587
Miscellaneous $21,725
Retirement $41,382
Non-health Insurance $160,009
Total Expenditures $1,342,491

Selected Population Data

Period Geography Population
2014 Wisconsin Rapids-Marshfield, WI Micro Area 74,261
2015 Wisconsin Rapids-Marshfield, WI Micro Area 74,012
2016 Wisconsin Rapids-Marshfield, WI Micro Area 73,621
2017 Wisconsin Rapids-Marshfield, WI Micro Area 73,427
2018 Wisconsin Rapids-Marshfield, WI Micro Area 73,274