Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

154 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $959

Average Rent as Percentage of Gross Income

Median rent for 2018: $736

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $33,195
--Home Prepared Food $18,705
--Restaurant/Takeaway Food $14,490
Alcoholic Beverages $2,437
Housing $84,140
--Rent/Mortgage/Upkeep/Taxes $49,199
--Utilities $16,960
--Operations $6,389
--Supplies $3,128
--Furnishings $8,496
Apparel $7,805
--Men & Boys $1,745
--Women & Girls $3,161
--Children < 2 $33
--Footwear $1,647
Transportation $40,868
--New Vehicles $7,640
--Used Vehicles $8,727
--Fuel $8,826
--Insurance $4,083
--Public Transit $3,425
Healthcare $20,813
Entertainment $13,502
--Pets $2,766
--Toys $659
Personal Care Products $3,227
Books & Literature $461
Education $5,895
Tobacco Products $1,449
Miscellaneous $4,149
Retirement $7,904
Non-health Insurance $30,560
Total Expenditures $256,404

Selected Population Data

Period Geography Population
2014 Wisconsin Rapids city, Wisconsin 18,162
2015 Wisconsin Rapids city, Wisconsin 18,104
2016 Wisconsin Rapids city, Wisconsin 17,987
2017 Wisconsin Rapids city, Wisconsin 17,905
2018 Wisconsin Rapids city, Wisconsin 17,842