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YUPPIEs
Young | Urban | Educated | Professionals
DINKs
Dual Incomes | No Children
GLAM
Older | Leisure Time | Disposable Income
WASPy
White | Churchgoing
Land of Lexus
Affluent | Educated | Older
House Poor
Mortgage Value >4x Household Income
Affluent Spenders
High Income | Disposable Income | Educated | Lower Savings
Executives
High Income | Educated | Prudent
Old Money
Older | Non W2 Income
City Stars
Urban | Educated | Income Growing | Typically Professional
Goldcollar
Low-Moderate Income | Spends on Credit | Conspicious Spending
Wealthy Suburbanites
Higher Income | Educated | Commutes to City
Blue Collar Populace
High School Graduate | Semi-Skilled Labor
Uneducated & Proud
High School or Less | Low-Moderate Income | Unskilled Labor | White
Broken Windows
Urban | High Vacancies | Lower Income | Less Education
Old & Dying
Older Population | Maybe Educated | Florida
Poor Students
Education in Progress | Low Income
Urban Blight
Urban | Higher Unemployment | Less Education
Gentrification in Progress
Only One $12 Muffin Shop, So Far
Strip Mall Wastelands
Low-Moderate Population Density | Main Retail Centers
Rural by Choice
Educated | Retired | Moderate-High Income
Deliverance Country
Remote | Limited Education
Suburbs in Denial
Non-apartment Multi-family Dwellings | Moderate Income
1%'ers
Highly Educated | Self-employed | High Income
Lots of Kids
Household Size Greater than Average
Empty Nesters
Older | Gotten Rid of Kids | Higher Disposable Income
Living with Parents
Lower-Mid Income | Mixed Education | Moderate Household Size
Little Ethnic
Hispanic | Black | Asian
Hamsterdam
Low Income | High Crime | Limited Retail
Middle Management
Moderate Education | Moderate Income | Homeowners | Low-Moderate Disposable Income
Planned New Growth
Fast Population Growth
Big 10 Country
Moderate Income | College Education | Mix of Industry/Agriculture
More Livestock than People
Low-Moderate Education | Low Population Density | High Agriculture Employment
Single Parents
Single Adult Head of Household | Children
Pickup Country
Less Educated | Moderate Income | Semi-skilled Labor
Tween Town
Higher Than Average Populations of 5-14 Year Olds
Top MSAs
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Geography
Estimated Population
% of Total
Abilene, TX Metro Area
349
0.21%
Akron, OH Metro Area
271
0.04%
Albany, GA Metro Area
606
0.40%
Albuquerque, NM Metro Area
622
0.07%
Alexandria, LA Metro Area
373
0.24%
Allentown-Bethlehem-Easton, PA-NJ Metro Area
247
0.03%
Amarillo, TX Metro Area
364
0.14%
Anniston-Oxford-Jacksonville, AL Metro Area
271
0.24%
Atlanta-Sandy Springs-Roswell, GA Metro Area
2,873
0.05%
Augusta-Richmond County, GA-SC Metro Area
1,189
0.20%
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Top Cities/Towns
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Geography
Estimated Population
% of Total
Akron city, Ohio
594
0.30%
Alamo city, Texas
390
1.99%
Albany city, Georgia
349
0.47%
Alice city, Texas
290
1.51%
Allentown city, Pennsylvania
503
0.42%
Alton city, Texas
496
2.99%
Amarillo city, Texas
354
0.18%
Anthony city, New Mexico
296
3.16%
Arlington city, Texas
334
0.09%
Balch Springs city, Texas
422
1.67%
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Top Zip Codes
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Geography
Estimated Population
% of Total
ZCTA5 08104
511
2.28%
ZCTA5 08105
645
2.26%
ZCTA5 18102
552
1.11%
ZCTA5 19120
1,076
1.44%
ZCTA5 19124
958
1.39%
ZCTA5 19132
704
2.19%
ZCTA5 19133
807
2.94%
ZCTA5 19134
790
1.28%
ZCTA5 19139
546
1.22%
ZCTA5 19140
1,462
2.83%
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