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YUPPIEs
Young | Urban | Educated | Professionals
DINKs
Dual Incomes | No Children
GLAM
Older | Leisure Time | Disposable Income
WASPy
White | Churchgoing
Land of Lexus
Affluent | Educated | Older
House Poor
Mortgage Value >4x Household Income
Affluent Spenders
High Income | Disposable Income | Educated | Lower Savings
Executives
High Income | Educated | Prudent
Old Money
Older | Non W2 Income
City Stars
Urban | Educated | Income Growing | Typically Professional
Goldcollar
Low-Moderate Income | Spends on Credit | Conspicious Spending
Wealthy Suburbanites
Higher Income | Educated | Commutes to City
Blue Collar Populace
High School Graduate | Semi-Skilled Labor
Uneducated & Proud
High School or Less | Low-Moderate Income | Unskilled Labor | White
Broken Windows
Urban | High Vacancies | Lower Income | Less Education
Old & Dying
Older Population | Maybe Educated | Florida
Poor Students
Education in Progress | Low Income
Urban Blight
Urban | Higher Unemployment | Less Education
Gentrification in Progress
Only One $12 Muffin Shop, So Far
Strip Mall Wastelands
Low-Moderate Population Density | Main Retail Centers
Rural by Choice
Educated | Retired | Moderate-High Income
Deliverance Country
Remote | Limited Education
Suburbs in Denial
Non-apartment Multi-family Dwellings | Moderate Income
1%'ers
Highly Educated | Self-employed | High Income
Lots of Kids
Household Size Greater than Average
Empty Nesters
Older | Gotten Rid of Kids | Higher Disposable Income
Living with Parents
Lower-Mid Income | Mixed Education | Moderate Household Size
Little Ethnic
Hispanic | Black | Asian
Hamsterdam
Low Income | High Crime | Limited Retail
Middle Management
Moderate Education | Moderate Income | Homeowners | Low-Moderate Disposable Income
Planned New Growth
Fast Population Growth
Big 10 Country
Moderate Income | College Education | Mix of Industry/Agriculture
More Livestock than People
Low-Moderate Education | Low Population Density | High Agriculture Employment
Single Parents
Single Adult Head of Household | Children
Pickup Country
Less Educated | Moderate Income | Semi-skilled Labor
Tween Town
Higher Than Average Populations of 5-14 Year Olds

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