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YUPPIEs
Young | Urban | Educated | Professionals
DINKs
Dual Incomes | No Children
GLAM
Older | Leisure Time | Disposable Income
WASPy
White | Churchgoing
Land of Lexus
Affluent | Educated | Older
House Poor
Mortgage Value >4x Household Income
Affluent Spenders
High Income | Disposable Income | Educated | Lower Savings
Executives
High Income | Educated | Prudent
Old Money
Older | Non W2 Income
City Stars
Urban | Educated | Income Growing | Typically Professional
Goldcollar
Low-Moderate Income | Spends on Credit | Conspicious Spending
Wealthy Suburbanites
Higher Income | Educated | Commutes to City
Blue Collar Populace
High School Graduate | Semi-Skilled Labor
Uneducated & Proud
High School or Less | Low-Moderate Income | Unskilled Labor | White
Broken Windows
Urban | High Vacancies | Lower Income | Less Education
Old & Dying
Older Population | Maybe Educated | Florida
Poor Students
Education in Progress | Low Income
Urban Blight
Urban | Higher Unemployment | Less Education
Gentrification in Progress
Only One $12 Muffin Shop, So Far
Strip Mall Wastelands
Low-Moderate Population Density | Main Retail Centers
Rural by Choice
Educated | Retired | Moderate-High Income
Deliverance Country
Remote | Limited Education
Suburbs in Denial
Non-apartment Multi-family Dwellings | Moderate Income
1%'ers
Highly Educated | Self-employed | High Income
Lots of Kids
Household Size Greater than Average
Empty Nesters
Older | Gotten Rid of Kids | Higher Disposable Income
Living with Parents
Lower-Mid Income | Mixed Education | Moderate Household Size
Little Ethnic
Hispanic | Black | Asian
Hamsterdam
Low Income | High Crime | Limited Retail
Middle Management
Moderate Education | Moderate Income | Homeowners | Low-Moderate Disposable Income
Planned New Growth
Fast Population Growth
Big 10 Country
Moderate Income | College Education | Mix of Industry/Agriculture
More Livestock than People
Low-Moderate Education | Low Population Density | High Agriculture Employment
Single Parents
Single Adult Head of Household | Children
Pickup Country
Less Educated | Moderate Income | Semi-skilled Labor
Tween Town
Higher Than Average Populations of 5-14 Year Olds
Top MSAs
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Geography
Estimated Population
% of Total
Akron, OH Metro Area
1,625
0.23%
Albany-Schenectady-Troy, NY Metro Area
4,314
0.49%
Albuquerque, NM Metro Area
2,859
0.31%
Allentown-Bethlehem-Easton, PA-NJ Metro Area
3,641
0.44%
Anchorage, AK Metro Area
3,899
0.98%
Ann Arbor, MI Metro Area
4,343
1.19%
Asheville, NC Metro Area
1,924
0.43%
Atlanta-Sandy Springs-Roswell, GA Metro Area
39,928
0.69%
Atlantic City-Hammonton, NJ Metro Area
972
0.36%
Austin-Round Rock, TX Metro Area
21,817
1.06%
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Top Cities/Towns
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Geography
Estimated Population
% of Total
Allen city, Texas
4,341
4.37%
Alpharetta city, Georgia
3,250
5.03%
Arcadia city, California
2,863
4.92%
Arvada city, Colorado
3,639
3.10%
Austin city, Texas
7,450
0.80%
Bainbridge Island city, Washington
2,980
12.39%
Bellaire city, Texas
4,697
25.07%
Bellevue city, Washington
7,291
5.13%
Bowie city, Maryland
3,197
5.48%
Brentwood city, California
3,411
5.64%
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Top Zip Codes
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Geography
Estimated Population
% of Total
ZCTA5 01776
5,199
27.45%
ZCTA5 01810
5,100
14.32%
ZCTA5 01886
4,029
16.65%
ZCTA5 01890
4,000
17.64%
ZCTA5 02492
4,660
23.00%
ZCTA5 06611
4,673
12.92%
ZCTA5 06820
5,109
23.48%
ZCTA5 06824
5,153
14.67%
ZCTA5 06877
4,360
17.38%
ZCTA5 06880
5,658
20.04%
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