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YUPPIEs
Young | Urban | Educated | Professionals
DINKs
Dual Incomes | No Children
GLAM
Older | Leisure Time | Disposable Income
WASPy
White | Churchgoing
Land of Lexus
Affluent | Educated | Older
House Poor
Mortgage Value >4x Household Income
Affluent Spenders
High Income | Disposable Income | Educated | Lower Savings
Executives
High Income | Educated | Prudent
Old Money
Older | Non W2 Income
City Stars
Urban | Educated | Income Growing | Typically Professional
Goldcollar
Low-Moderate Income | Spends on Credit | Conspicious Spending
Wealthy Suburbanites
Higher Income | Educated | Commutes to City
Blue Collar Populace
High School Graduate | Semi-Skilled Labor
Uneducated & Proud
High School or Less | Low-Moderate Income | Unskilled Labor | White
Broken Windows
Urban | High Vacancies | Lower Income | Less Education
Old & Dying
Older Population | Maybe Educated | Florida
Poor Students
Education in Progress | Low Income
Urban Blight
Urban | Higher Unemployment | Less Education
Gentrification in Progress
Only One $12 Muffin Shop, So Far
Strip Mall Wastelands
Low-Moderate Population Density | Main Retail Centers
Rural by Choice
Educated | Retired | Moderate-High Income
Deliverance Country
Remote | Limited Education
Suburbs in Denial
Non-apartment Multi-family Dwellings | Moderate Income
1%'ers
Highly Educated | Self-employed | High Income
Lots of Kids
Household Size Greater than Average
Empty Nesters
Older | Gotten Rid of Kids | Higher Disposable Income
Living with Parents
Lower-Mid Income | Mixed Education | Moderate Household Size
Little Ethnic
Hispanic | Black | Asian
Hamsterdam
Low Income | High Crime | Limited Retail
Middle Management
Moderate Education | Moderate Income | Homeowners | Low-Moderate Disposable Income
Planned New Growth
Fast Population Growth
Big 10 Country
Moderate Income | College Education | Mix of Industry/Agriculture
More Livestock than People
Low-Moderate Education | Low Population Density | High Agriculture Employment
Single Parents
Single Adult Head of Household | Children
Pickup Country
Less Educated | Moderate Income | Semi-skilled Labor
Tween Town
Higher Than Average Populations of 5-14 Year Olds
Top MSAs
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Geography
Estimated Population
% of Total
Akron, OH Metro Area
6,172
0.88%
Albany-Schenectady-Troy, NY Metro Area
4,502
0.51%
Albuquerque, NM Metro Area
8,445
0.93%
Allentown-Bethlehem-Easton, PA-NJ Metro Area
7,911
0.95%
Asheville, NC Metro Area
4,625
1.03%
Atlanta-Sandy Springs-Roswell, GA Metro Area
41,725
0.72%
Augusta-Richmond County, GA-SC Metro Area
7,195
1.21%
Austin-Round Rock, TX Metro Area
9,118
0.44%
Bakersfield, CA Metro Area
14,249
1.61%
Baltimore-Columbia-Towson, MD Metro Area
12,961
0.46%
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Top Cities/Towns
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Geography
Estimated Population
% of Total
Akron city, Ohio
3,186
1.61%
Albuquerque city, New Mexico
4,664
0.83%
Allentown city, Pennsylvania
2,679
2.22%
Amarillo city, Texas
2,620
1.32%
Anaheim city, California
4,312
1.23%
Arlington city, Texas
4,253
1.08%
Aurora city, Colorado
3,653
1.00%
Austin city, Texas
3,687
0.39%
Bakersfield city, California
4,606
1.23%
Baltimore city, Maryland
5,344
0.87%
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Top Zip Codes
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Geography
Estimated Population
% of Total
ZCTA5 01841
1,674
3.43%
ZCTA5 07055
1,609
2.29%
ZCTA5 07087
1,850
2.70%
ZCTA5 07105
1,609
3.09%
ZCTA5 10452
2,077
2.73%
ZCTA5 10453
2,188
2.75%
ZCTA5 10456
2,317
2.46%
ZCTA5 10457
1,790
2.40%
ZCTA5 10458
1,865
2.22%
ZCTA5 10460
1,788
3.00%
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